Sara Stella LattanzioGet in touch→

B2B Marketing · GTM · Content

Messaginginto pipeline.

I’m Sara — a B2B marketing & GTM operator based in Zürich. I fix the story and build the systems that turn it into pipeline, for sales-led companies across SaaS, AI, cybersecurity, and venture building.

Working as

  • Advisor.
  • Lecturer.
  • Builder.
  • Operator.
How we work together→Read The Workflow
Sara Stella Lattanzio

Fig. 01 — The operator

Zürich, 2026

53k+

LinkedIn audience

Featured & partnered with
Semrush✦
HubSpot✦
Wix Studio✦
Zapier✦
CXL✦
Animalz✦
Oktopost✦
G2✦
Exit Five✦
Favikon✦
AirOps✦
Tofu✦
Bynder✦
Goldcast✦
Air✦
Louis Grenier✦
Semrush✦
HubSpot✦
Wix Studio✦
Zapier✦
CXL✦
Animalz✦
Oktopost✦
G2✦
Exit Five✦
Favikon✦
AirOps✦
Tofu✦
Bynder✦
Goldcast✦
Air✦
Louis Grenier✦

53k+

B2B operators in audience

LinkedIn Top Voice

10y

building B2B marketing

SaaS · AI · Cyber · IT

2

postgrad faculties

FHNW & HWZ, Switzerland

1

newsletter that ships

The Workflow · weekly

§I — Ways to work together

Three ways the
work shows up.

Most B2B companies struggle to explain what they do clearly enough to make the right buyers stop and listen. Whichever shape the engagement takes, the work is the same: fix the story, build the system, ship the pipeline.

01

For sales-led B2B companies

Consulting & advisory

Build the function, or fix the one you have.

I work with founders and revenue leaders on GTM strategy, product marketing, and content. Whether you’re building marketing from scratch or your current approach has stopped working, I diagnose what needs to change — and execute, for you or alongside you.

Fractional · Advisory

What’s inside

  • 01GTM diagnostic & roadmap
  • 02Positioning & messaging
  • 03Product marketing function build-out
  • 04Content & distribution systems
  • 05Fractional marketing leadership

02

For B2B SaaS and AI companies

LinkedIn growth & brand partnerships

Reach the right audience without feeling like an ad.

With a 53,000-strong LinkedIn audience and a newsletter read by GTM and marketing professionals, I partner with companies on sponsored content, newsletter features, and collaborations that earn attention because they’re useful first.

Past partners · Semrush · Wix Studio · Tofu · Bynder · Goldcast · Air

What’s inside

  • 01Sponsored LinkedIn series
  • 02Newsletter features in The Workflow
  • 03Co-created playbooks & teardowns
  • 04Founder & executive ghostwriting

03

For conferences and in-house teams

Speaking & workshops

Playbooks teams can ship the next day.

I keynote at conferences and run private workshops on B2B GTM strategy, modern content distribution, and the AI systems that connect them. Always with the same goal: leaving the room with something you can run on Monday.

Recent stages · Semrush Spotlight · CXL · Exit Five

What’s inside

  • 01Keynotes & fireside chats
  • 02Half-day GTM workshops
  • 03AI-powered content distribution
  • 04Sales × marketing alignment

§II — A short manifesto

Most B2B companies whisper
when they should be heard.

I’ve spent the last decade building marketing functions from scratch and scaling them inside sales-led B2B companies — across cybersecurity, IT, SaaS, and venture building. My work sits at the intersection of product marketing, content, and GTM strategy, with one consistent focus: turning the right story into the right buyers.

Along the way I became a LinkedIn Top Voice and built an audience of 53,000+ B2B professionals who follow my work on strategic marketing, AI workflows, and modern distribution. I write The Workflow — a newsletter on AI-powered GTM systems — and lecture on content distribution and modern channel strategy to postgraduate business leaders at FHNW and HWZ.

Translate

Complex products into clear narratives.

Distribute

Build the systems that reach the right buyers.

Convert

Nurture audiences until they’re ready to act.

Sara on stage

Fig. 02 — On fire

Keynote stage

★ Featured in

Semrush · HubSpot · CXL · Exit Five · Animalz

§III — The newsletter

The
Workflow.

A newsletter on AI-powered GTM systems. One proven AI & automation playbook delivered to your inbox every other week. Practical, hype-free, and built to ship the next day.

Subscribe→
2,000+ subscribers13 issues shippedOne short break

Latest issues★ 2026

  • Apr 16

    The Content Repurposing Workflow that runs while you sleep

    Turn one newsletter into 29 pieces of platform-ready content across 6 channels, automatically.

  • Apr 2

    The Claude Code Workflow that enforces your brand style guide

    Turn your published articles into a living style guide and run eight parallel agents to enforce it at all times.

  • Mar 19

    The AI Workflow scaling 1600+ comparison pages with Clay

    Ship hundreds of programmatic pages without turning them into pSEO slop.

  • Feb 19

    The AI Website Audit Workflow roasting homepages in minutes

    Scrape any webpage, score key CRO factors, and generate a structured audit.

Browse the archive→

§IV — On stages, in print

The work, in
the wild.

Keynotes, partnerships, and the occasional Italian holiday. A small selection of the places the ideas have shown up — on stage, on screen, and in the wild.

How To Run Marketing When You're The Only Marketer

Fig. 03

How To Run Marketing When You're The Only Marketer

Semrush Spotlight

The Rise of the Full-Stack Marketer

Fig. 04

The Rise of the Full-Stack Marketer

Semrush · 2025 Report

More panettone. Less funnels.

Fig. 05

More panettone. Less funnels.

Roma · Off the clock

§V — Said about the work

Words from
colleagues.

“She thinks in systems.”

I had the privilege of managing Sara directly, and I’d work with her again in a heartbeat. She’s a true marketing leader who moves comfortably from strategy to execution and never treats marketing as a silo. Sara thinks in systems: she anchors on the customer problem, builds a crisp narrative, and aligns product, sales and operations around it.

Julian RitterCo-founder, Kynx Law

“Strategy without the fog.”

I really enjoyed working with Sara. She has a very structured way of working and she helped me a lot in breaking down my thoughts and overall vision into smart pieces to work on. We have a really good sense in understanding the whole picture and Sara’s ability to translate that into actionable steps is rare.

Verena QuasdorferB2B Marketing Manager & Country Lead Austria @ Chargx

§VI — Start a conversation

Tell me about
your GTM.

Short notes preferred. Tell me what you’re building, who it’s for, and where the story has stopped landing. If we’re a fit, I’ll come back with how I’d approach it — or an honest no.

Write me an email→Connect on LinkedIn

Office hours

Based

Zürich, Switzerland

Working with clients in

Europe & North America

Engagements

Fractional. Advisory. Sprints.